🎬 Commercial Acting Q&A: Best Practices for Actors

Q1: What makes commercial acting different from film or theater acting?

A: Commercial acting is about selling an idea or product quickly and authentically. Unlike film, where you have time to develop a character, commercials require you to create a believable “slice of life” in 15–30 seconds. Your personality and energy matter as much as your technique.

Q2: What should I do before a commercial audition?

A:

• Research the brand and its tone (fun, serious, family-friendly).

• Practice delivering the copy in multiple ways (upbeat, natural, subtle).

• Prepare a strong slate (your name, agency, and profile to camera).

• Dress appropriately — simple, brand-friendly clothing that fits the role.

Q3: How should I deliver lines in a commercial?

A:

• Keep it conversational. Imagine you’re talking to a friend, not “acting.”

• Smile with your eyes (smize). Warmth translates better on camera than forced grins.

• Stay concise. Don’t over-embellish; follow the script exactly unless directed otherwise.

Q4: What about body language and movement?

A:

• Keep gestures small and natural — big movements can look fake on camera.

• Maintain good posture, but stay relaxed.

• Use your face and micro-expressions to convey emotion quickly.

Q5: How do I stand out in a commercial audition?

A:

• Bring your authentic self — casting directors want relatability, not caricatures.

• Make a specific choice (tone, pace, attitude) that feels right for the brand.

• Show versatility: if asked, give 2–3 quick variations on the same line.

Q6: What are common mistakes actors make in commercials?

A:

• Overacting or “selling too hard.”

• Wearing busy clothing (patterns, logos) that distract from the message.

• Forgetting to listen and react in partner auditions.

• Not following direction — commercial shoots are fast, and directors value adaptability.

Q7: How should I prepare for callbacks or bookings?

A:

• Be ready to repeat your performance consistently — commercials require multiple takes.

• Stay open to quick adjustments (faster, more energetic, etc.).

• If it’s a product demo, practice with the prop so it feels second-nature.

Q8: What skills should I build long-term for commercial work?

A:

• Cold reading & improv — you often get new copy or adjustments on the spot.

• Voice clarity — commercials are sound-driven, diction matters.

• On-camera technique — understanding eyelines, framing, and how to “cheat” toward the camera naturally.

• Brand awareness — pay attention to commercials you see daily; note tone, energy, and casting types.